Focus and Flourish is a photography business podcast designed to help photographers like you build a thriving, profitable business while maintaining your love for the actual art. Hosted by Katie Monroe, a nationally renowned wedding and brand photographer who scaled her business to a quarter million just two years after starting her family, this podcast delivers actionable strategies to help you grow confidently and clearly.
Each episode dives into proven business systems that will support you in streamlining operations, boosting efficiency, and maximizing profitability. You'll learn how to attract dream clients, automate workflows, specialize in your niche, and implement photography pricing strategies that reflect your true value. Focus and Flourish also prioritizes self-care for photographers, offering insights on time management, overcoming mindset blocks, and building resilience to prevent burnout.
Whether you’re refining your brand storytelling, cultivating a marketing strategy, optimizing SEO for your photography website, or learning how to delegate effectively, Focus and Flourish will equip you with the tools to scale your business sustainably. Join Katie Monroe and a community of forward-thinking photographers ready to evolve beyond technical skills and create careers that flourish both creatively and financially.
Focus & Flourish Podcast

Browse Latest Episodes

Episode 5 — SEO Isn’t Scary—It’s Your Photography Business’ Best Friend
If SEO feels overwhelming, you’re not alone—but it doesn’t have to be that way. In this episode of Focus and Flourish, I’m breaking down SEO in a way that makes sense for photographers. You’ll learn how to attract your dream clients organically with easy, actionable strategies you can start using today.
From keyword research to blogging without burnout, we’re covering all the essentials to help your website rank higher and work harder for you. Plus, grab a free swipe file and checklist to start optimizing your site now!

Episode 4 — Your Website Is Not Just a Portfolio—It’s Your Silent Salesperson
Your website isn’t just a place to show your work—it’s a tool to sell it. In this episode of Focus & Flourish, I’m breaking down the biggest mistake I see photographers make with their websites and showing you how to transform yours into a 24/7 sales machine. We’ll walk through my 12-Part High-Converting Website Framework, covering exactly what your homepage needs to build trust, connect with your dream clients, and actually book inquiries—not just look pretty.

Episode 3 — Burnout, Editing & AI: The Post-Production Revolution That Changed My Life
If you’ve ever felt like editing is draining the joy from your photography business, you’re not alone. In this episode of Focus and Flourish, I’m pulling back the curtain on the real cause of burnout for many photographers — and how post-production systems changed everything for me. From reclaiming 20+ hours a week to creating a consistent editing style across two businesses, I’m sharing the workflow, mindset shifts, and AI tools like Aftershoot and Imagen that helped me scale without losing my creative spark. Whether you're stuck in manual culling or hesitant to outsource, this episode will give you the clarity and courage to work smarter — and fall in love with your business again.

Episode 2 — Vision Before Goals: The Real Key to Confidence & Creativity in Your Photography Business
Did you know that 1 in 4 professional photographers struggle with mental health challenges like burnout, making it harder than ever to balance creativity and success? In this inaugural episode of Focus and Flourish, host and professional photographer Katie Monroe shares her journey of building a successful photography business while navigating the challenges of burnout and work-life balance. with an idea.

Episode 1: From Burnout to Balance: My Journey to a Sustainable, Multi-Six-Figure Photography Business
Did you know that 1 in 4 professional photographers struggle with mental health challenges like burnout, making it harder than ever to balance creativity and success? In this inaugural episode of Focus and Flourish, host and professional photographer Katie Monroe shares her journey of building a successful photography business while navigating the challenges of burnout and work-life balance. with an idea.