Focus & Flourish Podcast
Focus and Flourish is a photography business podcast designed to help photographers like you build a thriving, profitable business while maintaining your love for the actual art. Hosted by Katie Monroe, a nationally renowned wedding and brand photographer who scaled her business to a quarter million just two years after starting her family, this podcast delivers actionable strategies to help you grow confidently and clearly.
Each episode dives into proven business systems that will support you in streamlining operations, boosting efficiency, and maximizing profitability. You'll learn how to attract dream clients, automate workflows, specialize in your niche, and implement photography pricing strategies that reflect your true value.
Focus and Flourish also prioritizes self-care for photographers, offering insights on time management, overcoming mindset blocks, and building resilience to prevent burnout.
Whether you’re refining your brand storytelling, cultivating a marketing strategy, optimizing SEO for your photography website, or learning how to delegate effectively, Focus and Flourish will equip you with the tools to scale your business sustainably. Join Katie Monroe and a community of forward-thinking photographers ready to evolve beyond technical skills and create careers that flourish both creatively and financially.
Each episode dives into proven business systems that will support you in streamlining operations, boosting efficiency, and maximizing profitability. You'll learn how to attract dream clients, automate workflows, specialize in your niche, and implement photography pricing strategies that reflect your true value. Focus and Flourish also prioritizes self-care for photographers, offering insights on time management, overcoming mindset blocks, and building resilience to prevent burnout.
Whether you’re refining your brand storytelling, cultivating a marketing strategy, optimizing SEO for your photography website, or learning how to delegate effectively, Focus and Flourish will equip you with the tools to scale your business sustainably.
Join Katie Monroe and a community of forward-thinking photographers ready to evolve beyond technical skills and create careers that flourish both creatively and financially.
Scale your business with systems, strategy, and self-care
Browse Latest Episodes
Episode 12: Soulful Branding and Balancing Parenthood with Madison Standkey
In this episode of Focus and Flourish, Katie Monroe chats with Madison Standkey, brand strategist and founder of Soulful Solution, about building a brand that feels as authentic as it looks.
Madison opens up about her journey as a mom and entrepreneur, sharing how she’s created a business rooted in simplicity, collaboration, and alignment. Together, they explore how to build a brand that not only attracts the right clients but also supports the life you want to live.
Episode 11 - Why Content Creation & Blogging Are Game-Changers for Photographers + Small Business Owners
If your photography business relies solely on your portfolio to attract clients, you’re missing a huge opportunity to connect and convert. In this episode of Focus and Flourish, we dive into how content creation and blogging can transform your marketing strategy.
You’ll learn how to craft intentional, evergreen content that builds trust, boosts SEO, and keeps your brand visible long after you hit publish. From real-world content ideas to a proven Blogging Blueprint, this episode will help you create content that truly works for you.
Episode 10 — Your Website Is Not Just a Portfolio, It’s a Marketing Powerhouse
Your website isn’t just a digital portfolio — it’s your most powerful marketing tool. In this episode of Focus and Flourish, we kick off Phase 1 of Module 3 of the Momentum Method and show you how to transform your site into a high-converting, client-attracting machine.
Learn how to design every page to build trust, guide dream clients to take action, and turn your website into a 24/7 booking powerhouse.
Episode 8 — 5 Copy Secrets to a High-Converting Photography Website with Sarah of Quotable Copy
Your portfolio alone won’t convert clicks into clients. In this Focus and Flourish episode, I sit down with copywriting expert Sarah Klongerbo to reveal five powerful website copy strategies every photographer needs to know. From defining your brand voice to crafting a homepage that wins trust in seconds, Sarah shares tactical tips you can apply today to attract, connect, and convert dream clients through the words on your site.
Episode 7 — You can Book a $15,000 Shoot From a Blog Post with Adrienna of Ava and the Bee
Can a single blog post really land you a $15,000 client? Marketing expert Adrienna McDermott says yes — and she’s sharing the exact blogging, SEO, and buyer psychology strategies that make it happen. From keyword research to post structure, this episode is your step-by-step guide to turning your website into a client-generating machine.
Episode 6 — Website Copy Fast Track with Copyrighter, Andrea Shah
In this episode, Katie Monroe sits down with professional copywriter Andrea Shah to explore how photographers can craft website copy that truly connects—and converts. From using sensory details and testimonials to structuring your site for SEO, Andrea shares practical strategies to elevate your online presence. Learn how to reflect your personality, speak directly to your ideal client, and turn casual visitors into booked sessions.
Episode 5 — SEO Isn’t Scary—It’s Your Photography Business’ Best Friend
If SEO feels overwhelming, you’re not alone—but it doesn’t have to be that way. In this episode of Focus and Flourish, I’m breaking down SEO in a way that makes sense for photographers. You’ll learn how to attract your dream clients organically with easy, actionable strategies you can start using today.
From keyword research to blogging without burnout, we’re covering all the essentials to help your website rank higher and work harder for you. Plus, grab a free swipe file and checklist to start optimizing your site now!
PRAISETARA, LIFESTYLE + COMMERCIAL PHOTOGRAPHER
“WOW! I didn't know how much I needed this photography business podcast (and membership) until I said yes! The entire course was inspiring, thorough, and easy to follow. This program helped me re-vamp my entire photography business step-by-step.
There was also ample opportunity for questions relating to my specific needs as a business owner and how to move forward with implementing systems that work to meet my goals in the near and far future!”
