The Pro-Photographer’s Post-Production Blueprint

In Module 1, we take post-production workflow a step further to make sure you walk away with a system that is consistent, and reliable so you can effectively free up 20+ hours of time per week and streamline ALL of your photo-related tasks year-round. Freeing up time + energy is the number one thing you will need to scale your business, so let’s dive in with the basics.

Module 1 Highlights:

• Get digitally organized once and for all

• Learn how to create a bulletproof editing workflow that evolves with your style

• Create a folder system that works for the long-haul and allow you to scale and offboard more tasks in your business

• Follow my step-by-step outsourcing system and reclaim your time…..so. much. time.

• Learn how to create a master content catalog for your business and streamline ALL of your photo-related tasks beyond editing, and 10X your productivity year-round

Define Your Brand Pillars + Create a Brand Strategy

Having a well-defined brand strategy vastly improves the effectiveness, consistency, and targeted approach of your marketing efforts, especially in saturated markets like photography. Your brand is how the world sees your business. Learn how to fine-tune your brand identity and implement a brand strategy so you can fine-tune your messaging, speak to your ideal customers, and cultivate more effective marketing as a photographer

Module 2 Highlights:

• We break down branding for photographers into bite-sized pieces so you can easily stay on track. How you build your brand, craft your narrative, and implement marketing strategies is the key to your success in this industry.

• Fine-tune your brand identity with step-by-step exercises that will result in a more cohesive and impactful marketing strategy (because standing out in a crowd is critical, my friend!)

• Identifying your ideal client to create the right messaging so you can encourage more dream leads and set yourself apart

• Creating strong brand pillars ensures that your messaging is consistent across all platforms, which builds brand trust

• Your visual brand guide will help you establish a strong, consistent, and memorable brand presence

The Complete Marketing Roadmap Phase 1: The Anatomy of a High-Converting Website, Portfolio Framework, and SEO Strategy

In Phase 1 of the Complete Marketing Roadmap, we'll equip you with the skills and strategies to create a marketing strategy that speaks to your target audience and converts across all channels. Build a high-converting website and homepage that transforms visitors into valuable leads, curate a portfolio that creates an unforgettable viewing experience for your ideal clients, dive into the world of SEO (search engine optimization), and uncover the secrets to boosting your online visibility and driving more traffic to your website (more traffic = more visitors = more leads = more profit). Phase 1 of Module 3 will guide you through the ins and outs of marketing leaving you empowered and crystal clear on your path forward.

Module 3 Highlights:

• Build a high-converting website and homepage that converts visitors to leads

• How to curate a portfolio that showcases your consistent style, technical excellence, and attention to detail.

• Give your portfolio the facelift it deserves and create an unforgettable viewing experience for your ideal clients

• SEO Essentials for Photographers - an A-Z guide

The Complete Marketing Roadmap Phase 2: Content Creation, Social Media, Blogging, Advertising, Lead Generation Networking + Getting Published

In Module 4, you’ll learn how to create a strategic and stress-free marketing system that will elevate your brand's online presence. Learn how to create a fail-proof marketing system that brings you ease, creates consistency, and maximizes your time. From content creation and blogging essentials to mapping out your content creation and social media strategy…Module 4 has your future marketing strategy covered. By the end of Phase 2, you'll have the knowledge and tools to not only create exceptional content but also execute a comprehensive marketing strategy that will propel your brand forward. Get ready to elevate your marketing game and achieve low-cost, stress-free success!

Module 4 Highlights:

• How to create a strategic + stress-free marketing system

• All about content creation

• Blogging Essentials: The how the why & the formula

• How to batch + recycle content like a boss & create a content creation ritual

• Mapping out your social media marketing strategy (and create a system that brings you ease, not anxiety)

• Leveraging social media planning software and automation

• Getting Published

• Lead Generation Networking, Leveraging Social Proof, and Industry Connections

Business 101: Pricing, Financial + Legal Systems for a Sustainable Business Model

Do you ever feel overwhelmed when you hear the words business, taxes, insurance, contracts, or money? Thought so. You will walk away from Module 5 knowing EXACTLY what you need to do to create a simple financial system that will result in stress-free tax pre and higher investments from your clients. We will cover pricing for profit (use our financial tracker and profit formula created specifically for photographers). Plus, learn how to increase the value of packages without adding hours or time and exactly how to present your pricing to leads. Lastly, we will review lawyer-approved photography contract clauses in depth that protect you in all areas of your life.

Module 5 Highlights:

• How to create a Financial System in your photography business: Financial accounts, third-party systems, payment type boundaries, taxes, accounting + paychecks

• How to price yourself for profit

• We will cover pricing in detail: how to raise your prices, how to educate your clients about your rates, and what to include in your pricing folio

• Adding value to your clients and packages without adding hours or time

• How to protect yourself and your time through lawyer-approved contracts (plus free access to mine)

• Travel: the most overlooked time thief and how to charge for it

Scaling With Systems: Build Workflows That Convert, Client Relationship Management, Landing More Leads & My Sales Call Blueprint

Now that you have all of the systems in place that you need to run a successful photography business, it’s time to learn how to set yourself apart and land more leads! We start by mapping out your client journey so you can craft canned emails and workflows that convert. Learn to nurture your leads, support your clients, and automate the repetitive tasks in your business so you can manage your time like a pro. Follow my client phone consultation blueprint + scripts to begin booking your dream clients on repeat. At this point, they’re investing in the experience you’re creating for them, not just your photography. You have laid all of the groundwork from your mindset to your business systems and now it’s time to reap the rewards of your hard work!

Module 6 Highlights:

• Learn how to create a personable and boutique experience for your leads + clients (build trust + set you apart)

• You will learn how to map out your client's journey for all scenarios in your niche

• We tackle client management in depth: From canned emails, and your workflows to evergreen content that adds value to your client's experience

• A step-by-step guide to creating bulletproof workflows that nurture your leads.

• How and what to automate in your business.

• Nail client phone consultations and begin booking your dream clients on repeat.

• Overwhelmed? Don’t worry! I’m including a detailed sales call example, outlines, key canned emails & workflow sequences so you can dive in right away