Episode 15 - How to start an email list & create your first freebie with 23&9 Creative
Most photographers are sitting on a goldmine without realizing it. Your email list is one of the most powerful tools in your entire business, yet it is often the last thing people build.
In episode 15 of Focus and Flourish, we are diving into Phase 2 of Module 3 of the Momentum Method, where I show you how to turn your email list into a strategic, relationship-building, lead-nurturing system that supports your business for years to come.
Your email list is more than a place to collect addresses. It is your built-in audience, your connection channel and your most reliable marketing asset. Social platforms change overnight, but your list is yours. When you use it well, it becomes the bridge between casual followers and paying clients.
I’m walking you through:
Why photographers need an email list now more than ever
How your list strengthens your SEO and website performance
What makes a freebie convert and how to build one without overwhelm
The tech setup inside Squarespace and how to automate everything
How often to email your list and what to actually send
Simple action steps to start or improve your list this week
By the end of this episode, you’ll understand exactly how to build a list that grows with you and supports your long-term success. You’ll walk away with a clear plan to create your freebie, set up your automations and start emailing your audience with confidence. Your list becomes the foundation that stabilizes your marketing, warms up future clients and keeps your business moving forward even on your days off.
Links & Resources:
→ Here is the 60 page template I created to help you get started
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