Episode 5 — SEO Isn’t Scary—It’s Your Photography Business’ Best Friend

Written By Kathryn Monroe

Welcome back to Focus and Flourish, the podcast for photographers who are ready to build aligned, profitable businesses with more intention and less burnout. I’m your host, Katie Monroe, and today we’re diving into a game-changing topic: Search Engine Optimization (SEO).

If SEO feels intimidating or confusing, don’t worry, you’re not alone. But here’s the truth: SEO is not scary. In fact, it’s one of the most powerful tools photographers can use to get booked by dream clients on autopilot.

In this episode, I break it all down photographer-style so you can walk away with real clarity, actionable tips, and a free resource to help you optimize your site today.

What You’ll Learn:

  • Keyword Research Made Simple
    How to think like your client and find high-impact search terms using free tools like Google Autocomplete and Ubersuggest.

  • Writing Titles & Meta Descriptions That Convert
    The exact formula to write clear, click-worthy SEO copy (plus a plug-and-play swipe file you can grab for free).

  • Making Your Images SEO-Friendly
    5 quick ways to optimize your photos for Google — from renaming files to writing alt text that actually helps your rankings.

  • Blogging for SEO Without the Burnout
    How fresh content (even short blog posts!) can boost your visibility and give Google more to love.

  • Local SEO Wins for Photographers
    How to show up in your city’s search results using Google Business, local directories, and smart on-site strategies.

➡️ Grab the 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers in the Ep 5 Blog Post Here!

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Kathryn Monroe
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Episode 4 — Your Website Is Not Just a Portfolio—It’s Your Silent Salesperson