Episode 7 — You can Book a $15,000 Shoot From a Blog Post with Adrienna of Ava and the Bee

In this powerhouse episode of Focus & Flourish, I sit down with marketing expert Adrienna McDermott, founder of Ava and the Bee, to break down the exact strategies that helped one photographer book a $15,000 shoot from a single blog post.

We dive deep into how blogging, SEO, and buyer psychology can transform your website from a ghost town into a client-generating machine, without paid ads.

If you’ve ever wondered, “Does blogging actually work?” or “How do I get found on Google?” — this episode is your blueprint.

What You’ll Learn:

  • Why blogging is still one of the most powerful tools for photographers

  • How SEO really works (and why most photographers are doing it wrong)

  • The exact structure of a high-converting blog post

  • How to tailor your marketing to different buyer types using the DISC model

  • Why location-based content and long-tail keywords are your secret weapon

  • The tools Adrienna swears by for effortless keyword research

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Episode 6 — Website Copy Fast Track with Copyrighter, Andrea Shah