Episode 10 — Your Website Is Not Just a Portfolio, It’s a Marketing Powerhouse

Written By Kathryn Monroe

If your website is just a place to display your work, you’re leaving leads on the table.

In this episode of Focus and Flourish, we’re kicking off Phase 1 of Module 3 of the Momentum Method — your complete marketing roadmap — by turning your website into a high-converting, client-attracting machine.

Your website is more than a digital portfolio. It’s your hardest-working employee, your lead generator, and your trust builder. From your homepage to your contact form, every page should be designed to guide your dream clients toward one thing — working with you.

I’m walking you through:
→ The real role your website plays in your business
→ The anatomy of a high-converting homepage (and why pretty isn’t enough)
→ How to build trust through strategic pages like About, Portfolio, and FAQ
→ The most overlooked conversion boosters photographers forget
→ Action items to instantly level up your site

By the end of this episode, you’ll have a plan to transform your website from a static gallery into a marketing powerhouse that works for you 24/7 — so you can book dream clients while you sleep.

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Kathryn Monroe
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Episode 9 — Training ChatGPT to Be Your Photography Business Assistant (and Navigating Ethical AI Use) with Britta Stevenson