Momentum Method: 6-Week Photography Business Roadmap & Group Coaching Program | Module Highlights for my Early Birds! | Photography Business Coach
What’s Inside Momentum Method: 6-Week Photography Business Roadmap & Group Coaching Program
The Module Highlights:
BONUS MODULE:
Set Your Foundation With an Empowered Mindset
Getting crystal clear on a business vision that aligns with your desired lifestyle provides a clear direction, purpose, and long-term focus for your small but mighty photography business. Your business vision is rooted in your core values and is what keeps you enthusiastic + motivated in your business.
In my mini-course “Set Your Foundation with an Empowered Mindset” you will fine-tune your business vision so you have a foundation for intentional decision-making, goal setting, and marketing strategies moving forward. You will walk away with a clear understanding of the confidence cycle, and cultivate a growth mindset so you can run your business from an empowered place and have a clear mindset framework in place for this course.
HIGHLIGHTS:
Getting in touch with your business vision
Mindset, Imposter Syndrome & The Confidence Cycle
How to Cultivate a Growth Mindset and why it matters
MODULE 1:
The Pro-Photographer’s Post-Production Blueprint
In Module 1, we take post-production workflow a step further to make sure you walk away with a system that is consistent, and reliable so you can effectively free up 20+ hours of time per week and streamline ALL of your photo-related tasks year-round.
HIGHLIGHTS:
Get digitally organized once and for all
Learn how to create a bulletproof editing workflow that evolves with your style
Follow my step-by-step outsourcing system and reclaim your time…so. much. time.
Learn how to create a master content catalog for your business and streamline ALL of your photo-related tasks beyond editing, and 10X your productivity year-round.
MODULE 2:
Define Your Brand Pillars + Create a Brand Strategy
Having a well-defined brand strategy vastly improves the effectiveness, consistency, and targeted approach of your marketing efforts, especially in saturated markets like photography. Your brand is how the world sees your business. Learn how to fine-tune your brand identity and implement a brand strategy so you can fine-tune your messaging, speak to your ideal customers, and cultivate more effective marketing as a photographer.
HIGHLIGHTS:
We break down branding for photographers into bite-sized pieces so you can easily stay on track
Fine-tune your brand identity with step-by-step exercises that will result in a more cohesive and impactful marketing strategy (because standing out in a crowd is critical, my friend!)
Identifying your ideal client to create the right messaging so you can encourage more dream leads and set yourself apart
In essence, the brand identity exercises in this lesson will act as a roadmap for effectively conveying your brand's personality, values, and mission.
Your visual brand guide will help you establish a strong, consistent, and memorable brand presence that visually resonates with your target audience, fosters loyalty, and contributes to the overall success of your photography business.
MODULE 3:
The Complete Marketing Roadmap - Phase 1
Marketing Strategy Phase I: Optimizing your Website, Portfolio, and SEO Strategy
In Phase 1 of the Complete Marketing Roadmap, you’ll walk away with the skills and strategies to create a marketing strategy that speaks to your target audience and converts across all channels. Build a high-converting website and homepage that transforms visitors into valuable leads, curate a portfolio that creates an unforgettable viewing experience for your ideal clients, dive into the world of SEO (search engine optimization), and uncover the secrets to boosting your online visibility and driving more traffic to your website (more traffic = more visitors = more leads = more profit). Phase 1 of Module 3 will guide you through the ins and outs of marketing leaving you empowered and crystal clear on your path forward.
HIGHLIGHTS:
Build a high-converting website and homepage that converts visitors to leads
How to curate a portfolio that showcases your consistent style, technical excellence, and attention to detail.
Give your portfolio the facelift it deserves and create an unforgettable viewing experience for your ideal clients
SEO Essentials for Photographers - an A-Z guide
MODULE 4:
The Complete Marketing Roadmap Phase 2
Marketing Strategy Phase II: Content Creation, Social Media, Blogging, Advertising, Networking
In Module 4, you’ll learn how to create a strategic and stress-free marketing system that will elevate your brand's online presence. Learn how to create a fail-proof marketing system that brings you ease, creates consistency, and maximizes your time. From content creation and blogging essentials to mapping out your content creation and social media strategy…Module 4 has your future marketing strategy covered. By the end of Phase 2, you'll have the knowledge and tools to not only create exceptional content but also execute a comprehensive marketing strategy that will propel your brand forward. Get ready to elevate your marketing game and achieve low-cost, stress-free success!
HIGHLIGHTS:
How to create a strategic + stress-free marketing system
All about content creation
Blogging Essentials: The how the why & the formula
How to batch + recycle content like a boss & create a content creation ritual
Mapping out your social media marketing strategy (and create a system that brings you ease, not anxiety)
Leveraging social media planning software and automation
Networking and Getting Published
MODULE 5:
Business 101 - Pricing, Financial + Legal Systems for a Sustainable Business Model
Do you ever feel overwhelmed when you hear the topics business, taxes, insurance, contracts, or money? Thought so. In Module 4, I guide you through the critical photography business systems that may not come as naturally to you as taking beautiful photographs :) We will cover all things pricing, plus, how to increase the value of packages without adding hours or time. You will walk away knowing EXACTLY what you need to do to create a simple financial system that will result in stress-free tax pre and higher investments from your clients. Lastly, we will review lawyer-approved photography contract clauses in depth that protect you in all areas of your life.
HIGHLIGHTS:
How to create a Financial System in your photography business: Financial accounts, third-party systems, payment type boundaries, taxes, accounting + paychecks
How to price yourself for profit
We will cover pricing in detail: how to raise your prices, how to educate your clients about your rates, and what to include in your pricing folio
Adding value to your clients and packages without adding hours or time
How to protect yourself and your time through lawyer-approved contracts (plus access to mine)
Travel: the most overlooked time thief and how to charge for it
Use my tried + true pricing-for-profit google sheet to get your financial systems on lock
MODULE 6:
Scaling With Systems: Build Workflows That Convert, Client Relationship Management + Communication, Landing More Leads & My Sales Call Blueprint
Module 6 is all about landing more leads and starting to scale. Now that you have all of the systems in place that you need to run a successful photography business, it’s time to learn how to set yourself apart and land more leads after every, single client consultation you have.
We start by mapping out your client journey so you can craft canned emails and workflows that convert. Nurture your leads, support your clients, and automate the repetitive tasks in your business so you can manage your time like a pro. Follow my client phone consultation blueprint + scripts to begin booking your dream clients on repeat. At this point, they’re investing in the experience you’re creating for them, not just your photography.
You have laid all of the groundwork from your mindset to your business systems and now it’s time to reap the rewards of your hard work!
HIGHLIGHTS:
Learn how to create a personable and boutique experience for your leads + clients that builds trust and sets you apart from the crowd
You will learn how to map out your client's journey for all scenarios in your niche
We tackle client management from every angle including your workflows (canned emails, how to build them + how to use them to land more leads) and evergreen content that adds value to your client's lives and sets you apart in the industry
A step-by-step guide to creating bulletproof workflows that nurture your leads and convert them to returning clients
Navigate your workflows with ease and feel confident in all of your lead + client relationships (without the overwhelm)
Follow my client phone consultation blueprint to begin booking your dream clients on repeat. At this point, they’re investing in an experience, not just photography.
Overwhelmed? Don’t worry, I’m including a detailed phone script in this module for you to learn and follow as you gain traction with lead generation!
What's Inside:
7 modules: Each module contains 3-6 lessons with comprehensive, high-touch video lessons + corresponding support documents
7 in-depth workbooks and resource guides (outsourcing guide, brand identity guide, digital organization & workflow guide, copy-paste financial guides, pricing folio Canva templates, pricing for profit guide + calculator, my client call phone scripts, real-life workflow sequences, mapping your client journey guide, a guide for EVERYTHING and this is just scratching the surface…I left NO stone unturned, you will walk away equipped with ALL of the resources you need).
6 weekly group coaching calls. Ch-ch-ch-ching! #communityovercompetition
1:1 and Voxer support for direct mentorship + support
6 weekly Q&A office hours and direct access to me
Exclusive access to the online Kreate Collective Community. Accountability tracking + support
Bonus: Lawyer Approved Contracts for wedding, portrait, AND brand photographers ($1000 value)
Lifetime access to revisit materials and unparalleled coaching support
